Cherrypick's next chapter...

Hi Cherrypickers,

It’s been over 4 years since I started Cherrypick with the dream of building a meal-led shopping platform that would help the world to eat better effortlessly.

We’ve come a long way — we’re growing fast with over 330,000 households on the platform, a net promoter score of 75 and 82% of you saying you eat better since using Cherrypick.

However it’s not been easy. Our income is currently from supermarket commissions and advertising but grocery margins are very tight and insufficient to cover our costs. We must find a new income stream to be sustainable.

We recently ran a large customer survey (which some of you might have been part of) exploring paid-for premium tiers. After the overwhelming support we received, we’ve decided to make this a reality with the introduction of Cherrypick Plus and Pro.

This is a big decision but it allows us to build a robust business so we can help even more households in the years to come.

It’s absolutely vital to us at Cherrypick that those who can’t afford it can still shop with us, so there will always be a free tier with plenty of functionality.

However if you are able to afford it and value what we do then it would be amazing if you could consider upgrading to one of our paid tiers.

We’re just in the process of putting the final touches to the upgrades and we then have some super-exciting features, alongside some big name chefs, coming later this year so watch this space.

Thank you as always for being there for us. We wouldn’t have got here without you and we can’t wait for what comes next.

TFC

CEO Co-Founder at Cherrypick