Introducing Cherrypick Plus and Pro

Today is the biggest day in our 4 year history as we launch Cherrypick Plus and Cherrypick Pro.

In my last email I mentioned that we needed to expand our revenue streams to be a sustainable business. So we’ve been working with a number of you to co-create our new premium tiers.

As well as new recipes ready to drop weekly (from us and big name chefs), at the heart of Plus and Pro are numerous revamped features to help minimise your food waste and reduce your shopping bill. From super-smart machine-learning that identifies products you already have in your cupboards, to basket optimisation that automatically combines ingredients across your chosen recipes.

For Pro, we’ve been working hard to beef up our recipe importer, so you can now add and shop recipes across all our supermarket partners and from any website by simply pasting the URL. You’ll also get exclusive access to our Pro WhatsApp community, with on-hand cooking advice when you need it. And we’re tripling One Feeds Two donations on all Pro orders — that’s three school meals given to a child in poverty with every shop.

As I said in my last email, it's vital to us for those who can't afford it that there is still a free tier on Cherrypick. In the free tier, we've kept a selection of our best-selling recipes across a range of chefs, combined with all the ease of a Cherrypick shop. And you'll still be able to follow the recipes of any previously ordered meals in the Cook tab.

For less than the price of ONE RECIPE BOX 🤯 from the likes of HelloFresh and Gousto, you can upgrade to an annual subscription of Cherrypick Plus.

See available plans in your app, once rolled out over the next couple of weeks.

And there’s so much more to come. Really hoping you’ll join us for the next phase so we can help hundreds of thousands more people to save money, time and eat better.

Let’s do this.

TFC

CEO Co-Founder - Cherrypick

Boring but important…

Recipe box comparison assumes one full price recipe box for family of four with four meals [HelloFresh box price £53.99 exc shipping, £58.98 inc shipping - link here; Gousto box price £50.99 exc shipping, £54.98 - link here]. Non-discounted annual subscription to Plus is £47.99.

Cost savings from Cherrypick shopper survey (June 2024); £540 is average yearly savings reported by shoppers. Top reasons included reducing food waste, better planning and fewer takeaways / recipe boxes. “10x more” assumes undiscounted annual PLUS price of £47.99.